Summary: Influence by Robert Cialdini by Sarah Martin, Sameer Mathur

Summary: Influence by Robert Cialdini

Sarah Martin, Sameer Mathur

missing page info Add in missing page information first pub 2012 (editions)

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Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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