The Power of Experiments: Decision Making in a Data-Driven World by Max H. Bazerman, Michael Luca

The Power of Experiments: Decision Making in a Data-Driven World

Max H. Bazerman, Michael Luca

211 pages • first pub 2020 (editions)

nonfiction business psychology technology challenging informative medium-paced
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How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an u...

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