The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Al Ries with Laura Ries

182 pages first pub 1998 (editions)

nonfiction business informative medium-paced
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Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is,...

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