Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by Brian Halligan, David Meerman Scott

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Brian Halligan, David Meerman Scott

163 pages • first pub 2010 (editions)

nonfiction business music informative fast-paced
Powered by AI (Beta)
Loading...

Description

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fan...

Read more

Community Reviews

Loading...

Content Warnings

Loading...