Brands: Meaning and Value in Media Culture by Adam Arvidsson

Brands: Meaning and Value in Media Culture

Adam Arvidsson

172 pages first pub 2005 (editions)

informative reflective medium-paced
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Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their pro...

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