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Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon
1021 pages • first pub 2010 (editions)
ISBN/UID: 9780132617604
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and us...
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Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon
1021 pages • first pub 2010 (editions)
ISBN/UID: 9780132617604
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and us...