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Roger A. Kerin
768 pages • first pub 1986 (editions)
ISBN/UID: 9781259573545
Format: Hardcover
Language: English
Publisher: McGraw Hill
Publication date: Not specified
Description
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making rea...
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—
Roger A. Kerin
768 pages • first pub 1986 (editions)
ISBN/UID: 9781259573545
Format: Hardcover
Language: English
Publisher: McGraw Hill
Publication date: Not specified
Description
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making rea...