Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition) by Doug McKenzie-Mohr

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)

Doug McKenzie-Mohr

171 pages first pub 1999 (editions)

nonfiction business psychology informative slow-paced
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Description

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, ...

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