Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) by Aimee Hosemann, Richard H. Bailey

Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)

Aimee Hosemann, Richard H. Bailey with Brian Ross (Illustrator)

131 pages first pub 2010 (editions)

informative medium-paced
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For those who work in not-for-profit marketing, and particularly those within higher education (whether recruiting students, engaging donors or managing public relations), the marketplace has never been more crowded, challenging or contested. How ...

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