Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by Bill Breen, David C. Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Bill Breen, David C. Robertson

305 pages • first pub 2013 (editions)

nonfiction business history adventurous informative medium-paced
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'Brick by Brick' is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. LEGO is one of the world's best-loved and m...

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