The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Steve Rivkin, Jack Trout

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Steve Rivkin, Jack Trout

224 pages • first pub 1998 (editions)

nonfiction business self help informative medium-paced
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Description

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advoca...

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