Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King, Bryony Pearce

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Richard King, Bryony Pearce

172 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers a...

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