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216 pages • missing pub info (editions)
ISBN/UID: 9781138592643
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 August 2019
Description
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terra...
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216 pages • missing pub info (editions)
ISBN/UID: 9781138592643
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 August 2019
Description
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terra...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.