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—
Cees Van Riel, Charles Fombrun
306 pages • missing pub info (editions)
ISBN/UID: 9780415328258
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 January 2006
Description
Providing a toolbox for understanding and implementing corporate communication, "Essentials of Corporate Communication" is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the m...
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—
Cees Van Riel, Charles Fombrun
306 pages • missing pub info (editions)
ISBN/UID: 9780415328258
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 January 2006
Description
Providing a toolbox for understanding and implementing corporate communication, "Essentials of Corporate Communication" is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the m...