Essentials of Corporate Communication by Cees Van Riel, Charles Fombrun
Essentials of Corporate Communication

Cees Van Riel, Charles Fombrun

Essentials of Corporate Communication

Cees Van Riel, Charles Fombrun

306 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

Providing a toolbox for understanding and implementing corporate communication, "Essentials of Corporate Communication" is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the m...

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