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608 pages • missing pub info (editions)
ISBN/UID: 9780132299206
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 November 1996
Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people mak...
Community Reviews
Content Warnings
608 pages • missing pub info (editions)
ISBN/UID: 9780132299206
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 November 1996
Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people mak...
Community Reviews
Content Warnings