Marketing Plan Handbook by Marian Wood

Marketing Plan Handbook

Marian Wood

210 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. KEY TOPICS: Marketing Planning: New Pace, New Possibilities. Analyzing the Cur...

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