Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

353 pages first pub 2008 (editions)

nonfiction business economics psychology informative reflective medium-paced
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"In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the cau...

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