Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences by Alan Fyall, Isabelle Frochot, Patrick Legohérel

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Alan Fyall, Isabelle Frochot, Patrick Legohérel

594 pages • missing pub info (editions)

nonfiction business economics travel informative medium-paced
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing...

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