The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again by Joe Pulizzi, Michael Brenner, Liz Bedor

The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

Joe Pulizzi, Michael Brenner, Liz Bedor

104 pages first pub 2015 (editions)

business informative medium-paced
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The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content...

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