Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win by Feng Zhu, Bonnie Yining Cao
Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win

Feng Zhu, Bonnie Yining Cao

Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win

Feng Zhu, Bonnie Yining Cao

224 pages missing pub info (editions)

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Zhu and Cao bring readers across the globe, revealing how big conglomerates--Coca-Cola, Ping An, and AB InBev--and scrappy upstarts--an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others--hav...

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