Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

Copywriting: Successful Writing for Design, Advertising, and Marketing

Mark Shaw

216 pages first pub 2009 (editions)

nonfiction business design informative slow-paced
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Description

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all fo...

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