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ISBN/UID: 9781138473560
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 25 August 2017
Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, an...
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missing page info
ISBN/UID: 9781138473560
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 25 August 2017
Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, an...