Superior Customer Value: Finding and Keeping Customers in the Now Economy by Art Weinstein

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Art Weinstein

206 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an orga...

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