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168 pages • missing pub info (editions)
ISBN/UID: 9780415860895
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2013
Description
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them ...
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168 pages • missing pub info (editions)
ISBN/UID: 9780415860895
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2013
Description
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.