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288 pages • first pub 2013 (editions)
ISBN/UID: 9781137332585
Format: Digital
Language: English
Publisher: St. Martin's Press
Publication date: 08 January 2013
Description
In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facin...
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288 pages • first pub 2013 (editions)
ISBN/UID: 9781137332585
Format: Digital
Language: English
Publisher: St. Martin's Press
Publication date: 08 January 2013
Description
In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facin...
Community Reviews
Content Warnings