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318 pages • first pub 2000 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to sh...
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318 pages • first pub 2000 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to sh...
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.