How to Write Successful Fundraising Letters by Mal Warwick

How to Write Successful Fundraising Letters

Jossey-Bass Nonprofit Guidebook

Mal Warwick

320 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general ad...

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