Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web

Kristina Halvorson

198 pages first pub 2009 (editions)

nonfiction business design informative slow-paced
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Description

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix...

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