Market Segmentation: Using Demographics, Psychographics, and Other Niche Marketing Techniques to Predict and Model Customer Behavior by Art Weinstein

Market Segmentation: Using Demographics, Psychographics, and Other Niche Marketing Techniques to Predict and Model Customer Behavior

Art Weinstein

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Description

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated ...

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