Crystallizing Public Opinion by Edward L. Bernays

Crystallizing Public Opinion

Edward L. Bernays

220 pages first pub 1923 (editions)

nonfiction politics psychology sociology challenging informative reflective slow-paced
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1923. Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the new profession of public relations counsel. Contents: Part I-Scope and Functions: The Scope of the Public Re...

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