Fundamentals of Media Effects by Jennings Bryant
Fundamentals of Media Effects

Jennings Bryant

Fundamentals of Media Effects

Jennings Bryant with Susan Thompson

395 pages first pub 2001 (editions)

challenging informative reflective medium-paced
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Description

Mass media’s potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society...

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