The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand by Taulbee Jackson, Erik Deckers

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

Taulbee Jackson, Erik Deckers

236 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just...

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