Guerra Entre Mundos, Por que razão a Gestão e o Marketng têm prespectivas diferentes e quais as soluções by Al Ries, Pedro Celeste, Laura Ries

Guerra Entre Mundos, Por que razão a Gestão e o Marketng têm prespectivas diferentes e quais as soluções

Al Ries, Pedro Celeste, Laura Ries with Al Ries (Translator)

257 pages • first pub 2009 (editions)

nonfiction business informative medium-paced
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Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they soun...

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