The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers by Paul Polak, Mal Warwick

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Paul Polak, Mal Warwick

264 pages first pub 2013 (editions)

nonfiction business economics informative medium-paced
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Description

Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning...

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