Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

240 pages • first pub 2011 (editions)

business informative medium-paced
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"Brand New's" revolutionary innovation process is a proven road map you can put to work "immediately" to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller...

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