Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets by Matt Johnson, Tessa G. Misiaszek

Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets

Matt Johnson, Tessa G. Misiaszek

240 pages • missing pub info (editions)

nonfiction
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A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the...

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