Principles of Advertising: A Global Perspective, Second Edition by Carla Johnson, Monle Lee

Principles of Advertising: A Global Perspective, Second Edition

Carla Johnson, Monle Lee

427 pages • missing pub info (editions)

nonfiction business economics
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"A complete and well-organized textbook on advertising"--Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE mag...

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