The Longer Long Tail: How endless choice is creating unlimited demand by Chris Anderson

The Longer Long Tail: How endless choice is creating unlimited demand

Chris Anderson

258 pages first pub 2006 (editions)

nonfiction business economics technology informative reflective medium-paced
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Description

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-seller...

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