Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro

Users, Not Customers: Who Really Determines the Success of Your Business

Aaron Shapiro

256 pages first pub 2011 (editions)

nonfiction business design informative slow-paced
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Description

If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most ...

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