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220 pages • first pub 2010 (editions)
ISBN/UID: 9781422166963
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 September 2010
Description
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing...
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220 pages • first pub 2010 (editions)
ISBN/UID: 9781422166963
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 September 2010
Description
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing...