The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan, Chris Trimble

The Other Side of Innovation: Solving the Execution Challenge

Vijay Govindarajan, Chris Trimble

220 pages first pub 2010 (editions)

nonfiction business informative medium-paced
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Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing...

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