CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand by Simon Hammond

CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand

Simon Hammond

173 pages missing pub info (editions)

nonfiction business economics
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Description

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday partie...

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