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cinzia_2509's review against another edition
4.0
This is a great introductory book if you want to get into the basics of email marketing; the structure is always clear, the content exhaustive and the pleasant, colloquial style makes it an easy, enjoyable read at the same time.
scott_a_gardner's review
4.0
A darn good book
"If you get only one book. . ." It's a cliche, but this comes very close to being the only book on email marketing a beginner or intermediate would need. It covers all the high points quite well. Read it, mark it up and keep it on hand. You could do much worse than having just this one to refer back to.
"If you get only one book. . ." It's a cliche, but this comes very close to being the only book on email marketing a beginner or intermediate would need. It covers all the high points quite well. Read it, mark it up and keep it on hand. You could do much worse than having just this one to refer back to.
aimee70807's review
5.0
The first chapter almost lost me. But after that, the book was full of good, actionable information. This is a great book to read if you've already started building an email list, have been told by everyone how valuable the contacts are...and then got afraid to email them.
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