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afox98's review
4.0
A hugely important thought leadership book in the world of content marketing. Rose and Johnson lay out why marketing now is about content-driven experiences. Buyer behavior has changed, the way we interact with our customers has changed, and the industry has changed. Their argument that businesses will fail if they don't engage with their customers in a new way has a lot of merit.
I found the first third of the book extremely repetitive - a bit of beating a dead horse - when it came to why the experience thing is so important. I get it and I'm bought in. But the latter 2/3 of the book with specifics around creating, managing, scaling, and measuring content creation management made up for it, so I'm glad I kept reading. I have re-read several parts that will help me in the content marketing and strategy transformation we're trying to attempt at my company and I can already tell I'll be referring to this book again and again over the next couple of years.
I found the first third of the book extremely repetitive - a bit of beating a dead horse - when it came to why the experience thing is so important. I get it and I'm bought in. But the latter 2/3 of the book with specifics around creating, managing, scaling, and measuring content creation management made up for it, so I'm glad I kept reading. I have re-read several parts that will help me in the content marketing and strategy transformation we're trying to attempt at my company and I can already tell I'll be referring to this book again and again over the next couple of years.
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