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kshah12's review against another edition
5.0
Seth Goldman's story is portrayed in a very raw, candid and unique fashion over the course of this book.. The biggest sell of "Mission in the Bottle": The fact that it's in a comic book format not only lends the readers a more accessible read but also gives a lot of personality to the characters. Amongst the frustration and toils that come with a typical entrepreneurial story, Seth also infuses some humor and really allows you to connect with all the members of his story. Overall highly recommend to anyone looking to start a business!
sarakomo's review against another edition
5.0
2020: A simple, fast read about the ups and downs of starting a business. I really enjoyed that Goldman & Nalebuff spoke about a lot of their failures as a business, as well as all of their successes. I mean, I’d expect nothing less from a company with “Honest” in the name, but it was still nice to see. This story is told through a graphic novel format, which worked for me, and helped to make the more complex business jargon very accessible. Would highly recommend for anyone not familiar with the world of start ups and MBAs. It also really made me crave some iced tea.
ellstar's review against another edition
4.0
Never has there been a book about a start-up business, or distribution chains, or business management that has caught my interest more than this one. Honest Tea does tea differently, so why shouldn't they do a book about the success of their company differently? An awesome read, an inspirational read, and a fun read.
teresita_p's review against another edition
4.0
Just had to read this for my Innovation Tech & Strategy class and was surprised by how much I enjoyed it! Normally I don't read graphic novels and I've only been trying to get into reading business books lately so the combination of the two made me skeptical. The graphics kept me engaged and entertained and the entrepreneur/business aspects were right up my alley through my newfound knowledge from my grad program. Seth and Barry showed the good, the bad, and the ugly of starting a business and took readers on their journey with them every step of the way. It's always awesome for me to get to see and hear about tangible start-up ventures outside of the bubble of my program and reading about the harder parts was definitely important for me. 10x better than if I'd just had to read the case study-even if it took longer.
ericarobyn's review against another edition
5.0
This was such a fun read! I cruised through it in just two short sittings. So needless to say, I really enjoyed it!
Not only did I have SO much fun reading this book, it also convinced me to go out and try Honest Tea, embarrassingly, for the first time. And I warn you... if you haven't tried the teas yet...you're going to want to! They are DELICIOUS.
Seth and Barry's story is so inspirational. I love that the book started at the very beginning so we were able to see how things transformed over time! I will admit that some of the more technical things were a bit dry to me, like the math behind their pricing and such things. But overall, I was hooked. I couldn't stop reading because I just had to know what happened next!
The artwork was lovely! It was so simple, but so intriguing. I really enjoyed the element of humor that was in both the text and the art. For example, when Barry was talking to his class about there being a hole in the market, the artwork showed him in a whirlpool, sinking. Then in the next panel, he's asking the class about bubbles, and he's floating in the air on a bubble! Next, they're talking about packaging and he's swimming in a large pile of bottles!
My favorite passage:
As a game theorist, I encourage people to truly understand the other party's perspective. When you put yourself in their position, it isn't what you would do wearing their shoes, it's what they would do wearing their shoes. No surprise, but that's much easier said than done, especially when their shoes don't fit you feet or your worldview.
Honest Tea has helped me appreciate that consumers make decisions every day that can tilt the world a little closer to the one we want, rather than the one we live in.
Not only did I have SO much fun reading this book, it also convinced me to go out and try Honest Tea, embarrassingly, for the first time. And I warn you... if you haven't tried the teas yet...you're going to want to! They are DELICIOUS.
Seth and Barry's story is so inspirational. I love that the book started at the very beginning so we were able to see how things transformed over time! I will admit that some of the more technical things were a bit dry to me, like the math behind their pricing and such things. But overall, I was hooked. I couldn't stop reading because I just had to know what happened next!
The artwork was lovely! It was so simple, but so intriguing. I really enjoyed the element of humor that was in both the text and the art. For example, when Barry was talking to his class about there being a hole in the market, the artwork showed him in a whirlpool, sinking. Then in the next panel, he's asking the class about bubbles, and he's floating in the air on a bubble! Next, they're talking about packaging and he's swimming in a large pile of bottles!
My favorite passage:
As a game theorist, I encourage people to truly understand the other party's perspective. When you put yourself in their position, it isn't what you would do wearing their shoes, it's what they would do wearing their shoes. No surprise, but that's much easier said than done, especially when their shoes don't fit you feet or your worldview.
Honest Tea has helped me appreciate that consumers make decisions every day that can tilt the world a little closer to the one we want, rather than the one we live in.
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