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avolyn's review against another edition
3.0
I read this book to gain a better understanding of how Big Data can benefit companies who develop intentional efforts to harness all that big data has to offer. Given that I don't have a large technical background in data analysis or programming, I appreciated the easy to follow language that was used throughout the book.
With that being said, I don't feel like I gained a deeper understanding of how to harness this resource that is taking the business world by storm. The examples given were very interesting and definitely got my thoughts going but I felt that Thomas was a little vague and really only said that big data is complex and you need to go into it with a plan and make sure management is on board, without any further elaboration.
In the first half of the book Thomas skips around and mentions that he'll go into further detail on certain subjects in later chapters or chapter x. Then in the second half of the book he regurgitates information he already touched on saying, I previously mentioned this in chapter x so I won't go over it again. Or he would reference his other book and briefly mention a topic before adding, you can read more in my other book. I don't mean to tear him apart but the style of his writing was beginning to drive me crazy. He would open into his next example and say "see X case study" literally 4 lines above where the case study begins. It wasn't a reference to a footnote. It's like, dude, I'm reading your book, you don't need to queue me to read more (in parenthesis) of something that's about to come my way in 5 lines.
Still a worthwhile read but I don't know if it warranted an entire book.
With that being said, I don't feel like I gained a deeper understanding of how to harness this resource that is taking the business world by storm. The examples given were very interesting and definitely got my thoughts going but I felt that Thomas was a little vague and really only said that big data is complex and you need to go into it with a plan and make sure management is on board, without any further elaboration.
In the first half of the book Thomas skips around and mentions that he'll go into further detail on certain subjects in later chapters or chapter x. Then in the second half of the book he regurgitates information he already touched on saying, I previously mentioned this in chapter x so I won't go over it again. Or he would reference his other book and briefly mention a topic before adding, you can read more in my other book. I don't mean to tear him apart but the style of his writing was beginning to drive me crazy. He would open into his next example and say "see X case study" literally 4 lines above where the case study begins. It wasn't a reference to a footnote. It's like, dude, I'm reading your book, you don't need to queue me to read more (in parenthesis) of something that's about to come my way in 5 lines.
Still a worthwhile read but I don't know if it warranted an entire book.
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