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readinghoneybee's review against another edition
4.0
I asked my Dad to choose from his bookshelf and give me a book to read. He came back with Coercion by Douglas Rushkoff.
This book investigates the art of manipulation and how coercive tactics are used everyday. It was hard to read this book without getting frustrated and I think the chapter about Pyramid Scheme’s frustrated me the most. It was interesting to read about the similarities between multi-level marketing company’s who use the pyramid scheme and cults.
The most interesting fact I learned from this book was where to sit in the cinema. If you sit on the right, you will more likely engage more emotionally to the film because you are looking up and to the left which activates the right side of the brain, which is responsible for creativity. Sit on the left of the cinema for documentaries, so you watch it with a more logical mind.
I’m giving this book 4 stars because this book was published in 1998 and I’ve read it in 2019 so it’s a little dated but it’s still relevant! I’ve learned a lot from this book so I think I shall read Rushkoff’s more recent releases.
This book investigates the art of manipulation and how coercive tactics are used everyday. It was hard to read this book without getting frustrated and I think the chapter about Pyramid Scheme’s frustrated me the most. It was interesting to read about the similarities between multi-level marketing company’s who use the pyramid scheme and cults.
The most interesting fact I learned from this book was where to sit in the cinema. If you sit on the right, you will more likely engage more emotionally to the film because you are looking up and to the left which activates the right side of the brain, which is responsible for creativity. Sit on the left of the cinema for documentaries, so you watch it with a more logical mind.
I’m giving this book 4 stars because this book was published in 1998 and I’ve read it in 2019 so it’s a little dated but it’s still relevant! I’ve learned a lot from this book so I think I shall read Rushkoff’s more recent releases.
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