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Reviews
Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet by Taylor Lorenz
chorizoslut's review against another edition
5.0
I absolutely loved this book. I have been a casual social media user through the years, I never really thought about the history of social media or influencers until I developed an interest in understanding how disinformation can harm society and democracy. this book was enlightening in my pursuit of that understanding.
it was fun to hear about the earliest version of hype houses and about mommy bloggers and creator management companies. it was well researched and fun way to reexamine the culture I grew up in.
perhaps the best point the author makes is that as recently as the early aughts, being a “poser” and “sellout” were blistering insults. today, creators post fake spon con to try and project success. selling out is the goal now, the dream is to become a walking billboard. excellent read, highly recommend.
it was fun to hear about the earliest version of hype houses and about mommy bloggers and creator management companies. it was well researched and fun way to reexamine the culture I grew up in.
perhaps the best point the author makes is that as recently as the early aughts, being a “poser” and “sellout” were blistering insults. today, creators post fake spon con to try and project success. selling out is the goal now, the dream is to become a walking billboard. excellent read, highly recommend.
elliew's review against another edition
informative
medium-paced
3.5
An interesting summary of internet history so far as it pertains to influencers. Very readable, I learned a lot. I was surprised at the lack of inclusion of non-American creators - the Britcrew in particular had a huge impact on content creation/influencing so not including them seems like a bit of a miss.