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kymuir's review against another edition
5.0
Heather’s book is a quick read that I took my time with — and I’m glad I did. It reminded me why I love strategy and gave me small nuggets of wisdom to test out. I especially enjoyed the essays. This is a book I’ll keep on my bookshelf for when I need a push to try something new.
morna's review against another edition
5.0
This book is a true gem if you want food for thought on marketing related topics. I stretched it out for a chapter a day and spent nine delicious mornings savouring the content. Generally I rate non-fiction books based on two elements: how engaging is it to read and how much did I highlight (= amount of learning). Well, the book is practically green pink, it's left me with new ideas, new books I want to read, new habits to develop and new insights about my own business.
Having read all this you might wonder: why only 4 stars, why not 5? Ah, that's because I didn't think the ethnographical part was particularly engaging. It was rather descriptive, but I didn't feel any emotional connection to most of the characters. Which means it remained strict non-fiction and the memoir it was didn't touch me (apart from the epilogue, which showed more of Heather's emotion and did make me feel more connected to her). Still, the book is very much worth reading for the wealth of inspiration and I highly recommend it.
Having read all this you might wonder: why only 4 stars, why not 5? Ah, that's because I didn't think the ethnographical part was particularly engaging. It was rather descriptive, but I didn't feel any emotional connection to most of the characters. Which means it remained strict non-fiction and the memoir it was didn't touch me (apart from the epilogue, which showed more of Heather's emotion and did make me feel more connected to her). Still, the book is very much worth reading for the wealth of inspiration and I highly recommend it.
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