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michalhaman's review against another edition
5.0
V biznis oltári bohov sa často hovorí o Stevovi Jobsovi. Ale nezachytil som doteraz moc, že by sa hovorilo o tom, kam Apple po jeho smrti posunuli Tim Cook a Johny Ive. Napriek tomu, že Tim Cook (aktuálny CEO) nie je zatiaľ takou legendou ako Jobs, firmu posunul do neskutočných zárobkov, zabezpečil zmenu hlavného biznis modelu a ako diplomat dlhodobo mitigoval riziká, ktoré prichádzali od politikov. Napríklad vedel zavolať Donaldovi Trumpovi a stiahnuť Apple produkty zo zoznamu vecí, ktorých import z Číny sa mohol predražiť.
Kultúra v Apple je dosť o tom nehovoriť o veciach vo firme a pripravovaných produktoch smerom von. Tripp Mickle spravil skvelý job, musel obehať množstvo zamestnancov a dať dokopy množstvo materiálu, aby pri opise rôznych situácií vnútri Apple musel mať také insighty, ktoré ponúka v knihe. Pre mňa ako čitateľa a človeka zavretého v ekosystéme Apple produktov bolo cool čítať, ako sa tieto veci vytvárali a dostávali do sveta.
Kultúra v Apple je dosť o tom nehovoriť o veciach vo firme a pripravovaných produktoch smerom von. Tripp Mickle spravil skvelý job, musel obehať množstvo zamestnancov a dať dokopy množstvo materiálu, aby pri opise rôznych situácií vnútri Apple musel mať také insighty, ktoré ponúka v knihe. Pre mňa ako čitateľa a človeka zavretého v ekosystéme Apple produktov bolo cool čítať, ako sa tieto veci vytvárali a dostávali do sveta.
jboodt's review against another edition
adventurous
dark
informative
reflective
sad
medium-paced
3.0
omikun's review against another edition
4.0
Provides some insight into how high level execs at Apple behave behind close doors. The political intrigue between Ive and other execs, the musical chairs, how Tim Cook carries on Apple after Steve Jobs. It really ties in how products at Apple are developed from their inception and why some product lines languish while others move at rapid pace of improvement.
edwcarter's review
4.0
Informative history of the post-Jobs Apple era. I've been reading Tripp's articles in the WSJ and already had a sense of the negative approach he might take with Cook's leaderhsip decisions. I was a bit surprised to see the author commonly attack ABC every time Apple was interviewed by that outlet vs. WSJ. Otherwise this is a good depcition of the seemingly impossible task of stepping into a huge leadership void with perhaps impossible expectations. While the leadership of Cook (and certainly Ive) hasn't been perfect, their accomplishment of tripling the value of the business over a 10 year period is incredible.
I really enjoyed reading this and would recommend to anyone interested in the evolution of the smartphone industry.
I really enjoyed reading this and would recommend to anyone interested in the evolution of the smartphone industry.
flexcent's review against another edition
emotional
funny
informative
inspiring
reflective
sad
fast-paced
4.0
This book follows two men, Tim Cook and Jony Ive, switching between their stories every few chapters. This is a parallel to how they together managed to fill the hole left by Jobs. Cook a logistical wizard, and Ive a creative mind on par with their predecessor. I think the most interesting part is getting some behind the scenes on apple pivoting to SAS in recent years. I also quite enjoyed the author shining a light on Cook's hipocrisy in the final few chapters. I will say though, that it reads more like a biography of the two men mentioned before, than a story about the company.
adambawany's review
4.0
Almost as brutal as Pitchfork’s review of Jack Harlow. Wonderful read even if you’re not an Apple fanatic.
badoit90's review against another edition
4.0
4 Stars // Whatever you think of Steve Jobs, his influence in our world is still very much felt to this day, even more than 11 years after his early passing in 2011. Strangely, his death was the beginning of a ‘golden decade’ for Apple, with its market cap quadrupling since Jobs’ passing, now hovering around 2 and a half trillion US dollars at the time of recording. Jobs biographer Walter Isaacson wrote a fantastic book about Jobs’ life and career, which I encourage you to check out if that topic is of interest to you. This book then, ‘After Steve’ is somewhat of an unofficial follow-up and shines light on what happened to Apple in the years ever since - from the release of the Apple Watch, Tim Cook finding his ground as newly named CEO, to the work on a rumoured Apple Car and ultimately Jony Ives departure from the company.
The author of this book, Tripp Mickle, is a tech reporter who, for over 8 years, covered the likes of Apple and Google for the Wall Street Journal, before switching over to the New York Times. He has a certain reputation within the tech industry and could therefore pull in some favours of people close to Apple, which is otherwise known to be a very tightly knit and secretive company. Still, don’t go into this book expecting unheard of juicy insights or gossip, it’s more or less a pretty well done summary and documentation of mostly publicly available information on Apple, with the occasional new anecdote scattered throughout.
Now, I might be a bit biased, as I am known to be an Apple Fanboy, which is the reason why I picked up this book in the first place. I was even an in-house photographer for Apple for about 2 years, so I might have a different, less critical stance on the company than most other people out there. Still, I think that this book deserves 4 stars. Whilst reading it, I felt similar vibes to The Cryptopians by Laura Shin, which I talked about in this video, in which she reported on the history of Ethereum. Both books have in common that they want to be very thorough and sometimes this attention to detail turns out to be to their own detriment. ‘After Steve’ then, although being a relatively long book, is still much more concise than The Cryptopians, it has a better flow, pace and structure.
If you are an Apple Fanboy, this is a book for you - which also means that you might have heard of most stories talked about in this book before, there might be little very new for you in here. It’s therefore more of a throw-back to a decade full of technical leaps forward, the tale of a company finding its course under a new leadership and an insightful documentation of the internal struggles that this new leadership had, in all these years, after Steve.
The author of this book, Tripp Mickle, is a tech reporter who, for over 8 years, covered the likes of Apple and Google for the Wall Street Journal, before switching over to the New York Times. He has a certain reputation within the tech industry and could therefore pull in some favours of people close to Apple, which is otherwise known to be a very tightly knit and secretive company. Still, don’t go into this book expecting unheard of juicy insights or gossip, it’s more or less a pretty well done summary and documentation of mostly publicly available information on Apple, with the occasional new anecdote scattered throughout.
Now, I might be a bit biased, as I am known to be an Apple Fanboy, which is the reason why I picked up this book in the first place. I was even an in-house photographer for Apple for about 2 years, so I might have a different, less critical stance on the company than most other people out there. Still, I think that this book deserves 4 stars. Whilst reading it, I felt similar vibes to The Cryptopians by Laura Shin, which I talked about in this video, in which she reported on the history of Ethereum. Both books have in common that they want to be very thorough and sometimes this attention to detail turns out to be to their own detriment. ‘After Steve’ then, although being a relatively long book, is still much more concise than The Cryptopians, it has a better flow, pace and structure.
If you are an Apple Fanboy, this is a book for you - which also means that you might have heard of most stories talked about in this book before, there might be little very new for you in here. It’s therefore more of a throw-back to a decade full of technical leaps forward, the tale of a company finding its course under a new leadership and an insightful documentation of the internal struggles that this new leadership had, in all these years, after Steve.