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wanderingmole's review against another edition
4.0
“The picture that emerges is one of busy people trying to cope in a complex world in which they cannot afford to think deeply about every choice they have to make. People adopt sensible rules of thumb that sometimes lead them astray… they accept questions as posed rather than trying to determine whether their answers would vary under alternative formulations… People are, shall we say, nudge-able.”
“A nudge…is any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates.”
“A nudge…is any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates.”
isaya's review against another edition
funny
informative
inspiring
lighthearted
reflective
fast-paced
4.5
tskreads's review against another edition
informative
medium-paced
So interesting! Wish we used it better to our advantage.
thisisjgfoster's review against another edition
challenging
funny
informative
reflective
medium-paced
4.0
jacobjonk's review against another edition
informative
medium-paced
3.75
Lots of the ideas here feel very simple but I think at the time they were pretty revolutionary. I do also find my self thinking about the "nudge" as I read other social science books and related works. This book is written pretty accessibly and I enjoyed reading the original and updated versions to compare the two.
amlibera's review
5.0
A classic of behavioral economics, highly readable and a font of useful ideas.